Nice Ad, Shame About the Planet

By: Pentagram (Naresh Ramchandani, Paula Scher, Zuleika Sedgley, Ashley Johnso, Fadi Dada, Chloe Ting, Lizzie Reid, Ryan Bugden, Kirstin Smith)

The Pentagram-based environmental public service Do The Green Thing has released its tenth Issue – “Nice ad, shame about the planet.” Released in the aftermath of Cannes, it explores the advertising industry's impact on climate change.

The Issue centres on an editorial piece by Do The Green Thing co-founder and Pentagram partner Naresh Ramchandani, who asks whether products that are harmful to the environment should be allowed to publicly promote themselves. Using the same logic that led to the cigarette advertising ban, he considers ad-gags and warning labels, their effectiveness and how they could be applied.

Brave brands can download the labels here.

See the Project

Collecting and celebrating sustainable design projects.
Follow on Instagram→