Clever Little Bag
By: Puma and fuseproject
Clever Little Bag is a partnership between PUMA and fuseproject to "create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us. The challenge was to look at one of the most difficult and stagnant issues facing the retail industry in regards to sustainability and environmental harm: packaging, and more specifically shoeboxes. Boxes contribute to millions of tons of waste a year and even with proposed second uses, they are eventually thrown out."

"Rooted in these insights, we designed an innovative solution called the clever little bag, which saves 20 million megajoules of electricity, 1 million liters of water, 500,000 liters of diesel fuel (lighter weight), and 8,500 tons of paper per year. At the same time, the solution is reusable for the consumer, and fully recyclable at the end of its life."

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